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334 posts • joined 5 Apr 2015
It is clear that we are only at the beginning of the hype cycle as we know it today. As experimentation broadens, there will be an explosion of hype that will transform the way we work, play, connect, and engage. Brands will need to define their hype strategy – and the decision on which path to take will depend on what they believe about their own hype and the investment required.
"A single ledger entry in Bitcoin consumes enough energy to power your house for almost a day. That's a climate crisis. That's not okay,"
"But in under a minute in that same interview"
"Intel's bringing forward a blockchain chip that's dramatically better,"
And that is arguable.
Credibility it seems, is meaningless.
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