Re: I really don't understand
What you say is correct, but I wonder if people are trusting what they read in Social Media _because_ they have lost all trust in conventional news reporting. They have more trust in something that a random stranger says because they think it's a real person, not an organisation after commercial or political gain.
That stranger on Social Media is "us" in the "them and us" equation.
They're wrong of course; the most damaging use of Social Media is absolutely coming from organisations for commercial and political gain, but the Social Media platforms make it easy for those orgs to look like random strangers, and therefore "us". How can FB ever differentiate between "Joe Bloggs" and "Joe Bloggs posting what EvilCorp has paid him to post"? I don't have the answer.