Re: Is that so hard?
Sadly, for Boeing exec's, yes.
Those dozen+ initiatives are way cheaper than getting recertified as safe to fly. Thus they'll focus on what they have (apparently) done, definitely not on what they want to avoid at all costs. As a bonus they think it will sound good.
Combine with regulatory capture and a general loss of critical-thinking ability across the board, and I fear a lot of people will buy into this. Even those who really, really shouldn't.