NON EU Sellers
When the article refers to NO EU Sellers, they are Sellers from outside the EU who have their stock located in the UK. These NON EU Sellers are officially know as NETPs - Non-established taxable persons (NETPs).
From 1 December 2012, all Non-established taxable persons (NETPs), supplying goods located in the UK are required to register for UK VAT when they make their first supply of goods or services here, regardless of the value. There is no VAT threshold.
The 200+ Sellers reported to eBay via Trading Standards were mostly NETPs. Some were seller trying to pass themselves off as UK companies.
The 200+ seller are making sales of around £250million on eBay.co.uk a year.
This equates to £41,666,666.00 a year in VAT evaded a year
HMRC quoted "HMRC added that failure to display a VAT number was not a breach of tax law"
Perhaps they should take a good look at the EU Distance Selling regulations on the Government website:
https://www.gov.uk/online-and-distance-selling-for-businesses/selling-online
"give your VAT number (if your business is registered for VAT)"
This sums up HMRC's complete incompetence and failure the realise the NON EU Companies with stock in the UK are using platforms like eBay & Amazon to defraud the UK of hundreds of millions in VAT and legitimate UK sellers Billions on lost revenue.....