'grew by over 100 percent in the last twelve months. The Chinese biz did not provide a baseline figure so we can understand if it's grown from, say, four customers to nine.'
Or from zero to one. Thousands or even millions of %age growth!
If you knew as much as I do about marketing you'd know that the key is the segmentation of that 100%. Besides, isn't that exactly the wrong shade of puce for this product?
When The Clangers find out that a giant planet is going to hit their asteroid what are they going to do about it? I know exactly what they'll do and we'll all end up in the soup.
Whereas musketeers probably throw their knickers on the stage when Musky is giving a speech, if I were a potentail (or ex) advertiser I'd be throwing a dildo.
That's normal corporate culture, more so now than in the past. Contradict the boss, not a team player, can't see your name on the hymn sheet. You are the weakest link. Goodbye.