More to the story....
So this work had its precursor in a tech report which addresses *some* of the concerns folks have above
http://www.ssrc.ucsc.edu/pub/adams-ssrctr-11-07.html
The idea being that there are a lot of small benefits that add up to flash or other SSD technologies being a better medium for longer-term storage than disk or tape in certain scenarios. It also doesn't assume a completely unplugged drive, but rather a lightly or self managed one that periodically self checks and audits the data, refreshing as necessary.
On the write endurance front, if the data isnt written that often it becomes a moot point. Even crappy SSDs have endurances of at least 10s of writes, which with proper wear leveling is a ton of overwriting for a drive in archival scenario.
Read disturb can be an issue, as repeated reads can have a weak programming effect.
Experimental data is pretty sparse on retention times of flash, but I've seen a few papers claim 10+ under ideal circumstances. But, like I said earlier, the authors really dont assume totally neglected media.