* Posts by Mrs Stretton

1 publicly visible post • joined 14 Oct 2014

10 Top Tips For PRs Considering Whether To Phone The Register

Mrs Stretton

In defense of PRs

Whilst I agree that most of your comments are valid and many practitioners can let our industry down, please remember that most good PRs work hard to supply journalists with valid content for your publication that save many of you hours of work and research. PRs enable you to find the information quickly so that you have the ability to share news content with your audience. On the opposite side of the table, journalists can also be extremely arrogant, lacking in manners and dismissive to PRs who are merely doing their job and genuinely trying to ensure the right information gets into the right hands. Remember when you are rude to a PR, one day they could be working for the very brand you want to get breaking news from and fast.