Page update
Interestingly, I see two companies listed on that page, for the string 'web/webs'. One is Nu Dot Co LLC, as mentioned in the article. The other is Vistaprint Limited. Same Contention Set number, same amount of dosh forked over, same auction date.
From Wikipedia (yes, I know): 'Vistaprint is a global, e-commerce brand that produces physical and digital marketing products for small and micro businesses. It was one of the first businesses to offer its customers the capabilities of desktop publishing through the internet when it first launched in 1999. Vistaprint is wholly owned by Cimpress N.V., a publicly traded company based in the Netherlands'.
...so it looks like they're making a play for something?