So if you don't trust the app, you won't download it. If you do trust it, it won't work very well. Looks like a strategy of herd immunity is still with us.
10 posts • joined 11 Sep 2014
UK finds itself almost alone with centralized virus contact-tracing app that probably won't work well, asks for your location, may be illegal
This could go further. How about a "rate this ad" option? It would be compulsory(non -compliant ads would be blocked in the browser) and it would give feedback to the carrier of the advertising as well as the advertiser. If an ad really upset users, it would get bad feedback. If not there would be no feedback and if it was well liked, it may even get some positive feedback. This feedback could then be used to develop some heuristics to determine what end users find acceptable rather than the IAB defining it.
Advertisers would be able to see what was acceptable and what wasn't and deign ads accordingly. Web sites could set the level of acceptability to users that they would accept from advertisers. This would be a much more nuanced system than the one proposed.
This is just MS changing its business model to exploit the existing range of applications written for Windows and give up charging for the OS. It's not unheard of amongst their competitors. They just needed to work out how to get from where they are know to a more advantageous (to them) position.
Step 1: MS corralls the broad range of applications currently available for desktop Windows into an App Store.
Step 2: Give the OS away to maximise the number of devices compatible with the Windows App Store
Step 3: MS takes a cut from each chargeable download from the App Store (just like other well known companies do).
Result - business model changed. MS Revenue diverted from the OS to a tax on 3rd party developers.
The loophole seems to be mostly around valuing intellectual property rights sales between related companies. A tax minimising organisation will register the IP in the lowest tax country and charge as much as they can get away with for the IP to minimise their total tax liability.
One mechanism would be to tax all IP transfers in and out of the EU at a standard rate. This has to be EU wide otherwise customers will simply buy grey market goods from elsewhere in the EU (well, they can for software, not so much for a cup of overpriced coffee). Of course, they can still buy from outside the EU, but then you put a tariff on anything that attracts this EU-wide tax and pass the problem to customs officers to police.
It'll never happen because we haven't got tax harmonisation across the EU.
A few tweaks to Data Protection legislation could help here. Make it illegal to collect data that's unnecessary for the application to function correctly & a lot of this would go away overnight. Sure there'd be a few scumbag developers who would add functions that require all the extra data they don't really need to get round the laws, but it could at least deal with the lazy developers. The nefarious ones will always be out there anyway.