Android Wear watches are much slicker – but barely make it through a day. And priced at £199
I paid £132 for my Sony SWR50 (Smartwatch 3) AndroidWear smartwatch. it has Wifi, GPS, and thanks to it's really good translucent display tech, the batter life is 3+ days in real life, moderate use.
So far (after owning it for 2 weeks), I'm really pleased with it. It doesn't look stupid on the wrist like the Moto360 does, has better battery life than the other current Android Wear devices (which is where you got your assumptions from, I guess), and has better waterproofing specs (but more awkward charging, if I had to call it out on anything).