Cornell et al have serious IRB issues.
In standing behind this ethically bankrupt study, Cornell has essentially announced to the world that its Institutional Review Boards are available to "launder" any sort of morally reprehensible study that comes along.
Initially Cornell maintained that the study was approved because Facebook did the actual manipulation and data collection, even though they also claimed that the study was partially funded by the Army Office of Research and would have fallen squarely under the rules of the Office of Human Research Protection. Then they decided, when caught in a lie, that IRB approval was not really necessary because the study received no Federal funding. Apparently ethical issues are okay at Cornell. But then the study turns out to have been funded by tobacco use cessation funding which comes mostly from Federal funding. Come on, Cornell, at least get your story right.
This is a complete "cluster f++k" on Cornell's part. Any research that is "experimental" versus "observational" requires IRB approval on both legal and ethical grounds in any serious research institution. No exceptions! This requirement kicks in if the institution receives even a penny in Federal funding, not just of the project itself receives Federal funding.
Feeding people false information to gauge their reactions it one of the most ethically challenged types of social research. It is nothing more than a thinly laundered version of the grossly discredited Milgram Experiment. You have to realize that causing people in the Milgram experiment to do unethical and immoral things to other people, if only imaginary, can cause serious and lasting damage to those individuals. Much of the IRB protection is based on preventing repetitions of the Milgram fiasco.
But even more than this, the Cornell IRB, the editors at PLAS, and even much of the press missed another major issue: serious and disabling conflicts of interest and major lapses in proper scientific rigor. The research was apparently funded by Facebook and money "laundered" illegally from state and federal tobacco settlement money. No one asked the question Cicero always asked, "Cui bono?" Who benefits? Follow the money!
Facebook has been touting in political services their intention of marketing a "Facebook campaign package" that "goes a step beyond political polls" to actually using "scientific methods" to "alter the public perception of candidates and issues in realtime." An observation that readily supports that this was a part of the groundwork for such a political intervention is that most of the "news" that was manipulated concerned ACA (Obamacare.)
So, Cornell, come clean! You helped launder illegal research funds for an unethical and illegal study that used public funds to benefit Facebook in its political activities. And you stand behind that process still!
At this point it is time to consider serious research sanctions against PLAS (or its editors), Cornell, USSF, UCSD, and Yale, all of whom participated in this or other illegal and unethical Facebook "research."