Re: re : " Do businesses even want to change PCs "
The kerching they're hoping for is the kerching from sales of new H/W because as things stand it's new H/W that sells new licences.
Now it is possible that they might achieve a kerching by bringing out a "new" version which doesn't have the H/W requirements but only as new licence, not as a free upgrade from W10. Likewise there's the kerching already offered in the form of paid-for extended support of W10. Universal free upgrades from W10 have no kerching (the H/W-limited free upgrade blocked the possibility of class actions from recent buyers).