Re: You really want to "deliver a delightful and personalized Windows experience" to me?
@ dan1980
A very interesting post.
A significant factor may be that Apple's market is not the same as Windows'. In trying to grab a share of one they risk alienating the enterprise segment of the other (where Apple's consumer-based approach wouldn't have been acceptable). They seem not to have grasped this.
They also seem to not appreciate that their traditional lock-in approach may have back-fired. Where users had custom applications running on XP and dependent on specific aspects of the OS their choices in moving no vary from impossible if the development was by a company that not longer exists to expensive if it has to be extensively modified.