"Baby Boomers keep dying of old age and Millennials use ad blockers."
I find the first part of this deeply worrying. I'm slightly too old to be a Boomer so the thought that people younger then me are dying of old age.... Just no!
Nevertheless my advanced years are no reason not to use an adblocker.
The problem, and its potential solution, must lie with the publishers coming to understand their audience. They need to realise that it's the nature of the adverts which causes blockers to be used, not the ads themselves. Apart from malvertising, which is sufficient reason in itself, we have annoying animations, booming sound and all manner of other offensiveness, including tracking.
The publishers need to take control and ban any form of active ad: no sound, no Flash, no JS or other coding. Just embed them in the page then they won't get blocked and not so many that they become such an annoyance that readers just avoid the site altogether. Embedded ads, of course, can be tuned to the content of the page which itself is an indication of what the reader's interested in so no need to track.
I don't think there's a great deal of time for the publishers to turn round on this. At some point the advertisers - the real advertisers, those with a product to sell - will realise that because they've been driven to use adblockers others will also be using them, their ads aren't going to get through so there's no point in wasting money on the snake-oil salesmen advertising industry.