Re: Protection?
"I really don't understand why people here can't see that adblockers hurt the wrong people. There are typically at least four parties involved: content providers, ad brokers, advertisers and viewers."
Your second sentence is something I've pointed out here myself. But the only technology available to viewers is the ad-blocker and for reasons of security, if nothing else, the ad-blocker is not going to go away.
Also, I'm sure the advertisers themselves, if they go online without an ad-blocker, find the obnoxious ads - and by association their advertisers - as obnoxious as the rest of us find them. At some point they're going to realise that that's how they're seen by the rest of us. Then they'll start to wonder why they're paying good money to have the general public find them obnoxious and whether this is costing them more than just the price of the ads.
So there are a couple of reasons why the old business model is in its coffin being nailed down. If you're in the content industry you'd be better occupied in looking for a new business model rather than fighting ad-blockers. I don't think the present idea is going to be the one; it's simply a variation on micro-payments and the problem with micro-payments is likely to be the unit cost of processing each payment being too big a proportion of the whole.