Re: No Shit Sherlock
I've suggested previously that the way round this for a US service is to offer a franchise to a an EU business, set up under EU law with EU citizens as owners, officers and staff. The franchise pays for IP - branding and copies of S/W - from the US business. EU data is handled purely within the EU. If data, mail in the example in the article, is to be sent to a non EU, no US destination then it's not routed through the US.
There's another option for EU businesses to use email of course - use an EU owned and based MSP. That's assuming the MSP doesn't simply resell a US-based service (Is BT still reselling Yahoo! ? Not that that matters now anyway.).