Re: I wouldn't mind reasonable ads
You're getting downvotes for coming so close to making sense here and failed.
How about they fling out the same ads to everyone visiting a site, without trying to make them any more relevant than "whatever the subject of the article is"?
The easiest and most accurate way to understand what's relevant to the visitor is the subject of the page. Why try to make them more relevant by tracking what the user has looked at in the past?
If, to take the example, I was looking at lawnmowers last week but looking at chainsaws instead this week it may well be that either I've bought a lawnmower, in which case ads for lawnmowers are irrelevant, or I've decided not to buy one in which case ads for lawnmowers are irrelevant (you might notice a theme emerging here).
There is, of course, one body of people who will make a profit by showing me ads for lawnmowers even if the evidence shows I'm now in the market for a chainsaw instead. They're the people who are selling my attention to lawnmower makers. It's not to fanciful to consider whether they're actually defrauding the lawnmower makers as well as invading my privacy by tracking me.
From the advertisers' PoV the best value is likely to be to show me lawnmower ads when I'm looking at pages about lawnmowers and chainsaw ads when I'm looking at chainsaws but then there's no expensive alleged targeting money to be made from that; the advertiser could contract directly with the site publisher and cut out the advertising industry middleman.
For avoidance of doubt I own a couple of lawnmowers, chainsaws, strimmers and garden shredder. I'm not in the market for any more so any advertising that I might fail to block would be an irrelevant waste of money but I would appreciate some decent weather to get out into the garden to use some of them.