If I don't want adverts thrust in my face there are NO relevant adverts. Any which are shown to me are liable to bias me away from whatever product is being pushed should that product class subsequently become relevant.
The only time ads become relevant is when I'm explicitly searching for something. If I search for excavation report of Ballygobackwards horned cairn adverts for hotels wouldn't be relevant. If I search for hotels near Ballygobackwards they would. If I were to get an hotel ad in response to the first it would bias me away from that hotel on its appearance in response to the second.
It is, of course, not in the advertising industry's interests to understand this. It would be very much in the advertisers' interest to understand it, however, and to insist that the advertising industry take note; unfortunately narcissism is likely to imped this.