The key to understanding the early 8-bit computers is that there was no established market for computers at that sort of price. None of the manufacturers would have had a clear idea of who would have wanted to buy them and it's a mistake to imagine that they were all aimed at solely at games although that might have been many vultures' and commentards' first experience of them. Once one realises that what one might have regarded as a gaming machine was conceived as having a much wider market the availability of CP?M is less surprising.
Essentially the arrival of the 8-bit processor had enabled the creation of machines whose possibilities were open-ended, vastly so from the perspective of the day. OTOH, not having any established market the makers had to put them out there and hope that they got the mixture of facilities right for some people to find uses for them.
They may well have envisaged businesses developing S/W for their own use with some of them then selling the S/W to others which, of course, enabled H/W sales. That certainly happened. I remember one event in the series the Beeb made at the time. A little old (so she appeared to me at the time) lady running a sweet shop had bought herself some machine - I can't remember what - and was writing her own programs. She was talking to the interviewer whilst doing something at the keyboard when there was a sudden, angry snap of her fingers as she'd obviously discovered something wrong; a sudden non-verbal communication, instantly understood and remembered over the decades.
Others, like myself, in mid-career in science or academia had had experience on mainframes, and subsequently looked enviously at the likes of PDP-8s, well above our budgets. We latched onto them. I had been looking at the possibility of some dedicated gadget to interface a microspectrophotometer to a tape punch with the hope of getting the QUB 1904 to process the tapes for me when a fire destroyed our wing of the lab and by the time we'd got up and running ot became feasible to set the whole thing up with S-800 kit. I know the Met forensic lab was looking at the same thing with a PET (it should be remembered that Commodore had an expansion bus that was based on the HP-IB). I heard, via an archaeologist friend in the Ulster Museum, that someone in the QUB Psychology Dept. had a machine (?Sol) which was a console format with the basic computer on a motherboard but with a few S-100 slots for expansion. From today's perspective it's probably impossible to imagine just how exciting it was for someone used to low budgets to suddenly have these possibilities open up.