ISP's don't get it.
ISPs incorrectly assume they should make money without giving back. They are wrong.
Why? Because they are completely beholden to what they provide to people for every single penny of profit that they make. If they provide nothing, they don't deserve to exist. Not only that, but they certainly would NOT exist except for providing benefit to people.
Seeing that they owe EVERYTHING they have gained to what they do for people, it is disingenuous for them to complain they have a right to any profit for not doing something that is fundamental to their very existence.
What is more, it is the job of every person on this Earth to make things better for everyone. If they don't, they should not have any more right to consideration and should be treated with the same negative consideration they have for the poor.