Re: Not all shareholders.....
I am ex IBM and I still hold a few shares. I was proud to join and sad to leave of my own accord.
Any company that jeopardises it's brand will pay in the long term.
The question now is why is IBM a better supplier than another?
Profits are only made by providing what the CUSTOMER wants at a price they can afford.
The customer wants reliability, service, honesty, performance and they want it now.