Basics First
While I think its a great move by HTC, I feel they need to look at some of the basic problems with support first. My HTC Desire X died on me about 8 months after purchase..no hard knocks just cut out while resting on my bed and refused to power up again. Sent it off for repairs through HTC and began a lovely series of events:
1 failed pickup due to not entering the request in system, 1 failed pickup due to not finding the address, 1 failed pickup due to visiting the wrong work building (same company, different office on other side of road). 1 successful pickup when I got bored and sent it to them myself.
11 weeks of phone being in repairs spanning 20+ calls to the support centre, 8 different excuses for delay, two letters to UK office (neither receiving a response).
One returned phone, powering on but with the internal call speaker broken.
After that, I decided to use the recently required insurance policy from home contents and they picked it up & delivered a new one the next day.
I can't fault the phone, but equally, I can no longer advertise a HTC phone to anyone.