Re: Only yourselves to blame
@AC "As far as I can see, MS follows a monkey strategy: see who makes money, and then try to ape what those companies do but without paying any attention to the fundamentals which make it possible to make that profit, hence the constant failure to turn those ideas into anything but a negative ROI."
This is come problem in business were the CEO substitutes making hard decisions about what the company should do in the future with aping another company. Slurp has been a software house since day 1. Either they remain a software house which means they need to make sure the software they are producing is relevant to users at this time or they become something else. They core competency allegedly is software not hardware or advertising. They currently have a strong position with businesses and enterprises but they are risking it with various W10 idiocies.
Apple has been a hardware manufacturer from the start. Their forays into software have been to provide users with enough software to make purchasing the hardware attractive. Otherwise, Apple does not seem to show much interest in software or in the software users install.
Google is an advertising agency. They make their money delivering eyeballs to advertisers. Their forays into software, hardware, and services are methods to get my eyeballs in front of ads. They need to make their services and software desirable to users so they will be used. Their hardware forays are an interesting departure from this model. I think they see a hardware niche that Slurp and Apple are ignoring for different reasons and decided to grab it.