Re: There's still proper investigative journalism out there
The issue is not avoiding ads but avoiding malware from ads. The problem for any user is they can not tell the difference until it's too late. Thus, ad-blockers are used to stop all ads which is a brutal and tends towards overkill. If one can trust the ads and they are well behaved (no pop-ups, no autoplay, do not take over the screen, no false claims of infection, etc) then ad-blockers are unnecessary. But that is not the case.
The real villain is the users who protecting their kit but the advertising firms for allowing malware and user abuse to occur in the first place. Personally I do not like running any more background stuff than necessary because each additional process adds to the work the computer has to do. So I run an ad-blocker out of necessity to protect my kit not because of existential hatred of ads.