what we need to do is make the advertisers hurt...
The ad blocking plug-in we really need is one that also examines the blockes ads and makes a list of the advertisers and products they advertise. Then, in addition to us not seeing the ad, we would know who tried to put an ad for what on our screen - so we can boycott them... You ask, who would pay for the servers and the creators? I don't really give a damn. If I like the content enough, I will donate directly to the creator (e.g. Tom Voelk of Driven fame.)