I'll get to IT (one of my careers) eventually. Probably most of you are not familiar with American car history. I grew up with:
GM - Chevy, Pontiac, Oldsmobile, Buick, Cadillac (from the cheapest to the Most expensive)
Ford - Ford, Edsel, Mercury, Lincoln
Chrysler - Plymouth, Desoto, Dodge, Chrysler, Imperial
American Motors - Nash, Hudson.
In each group, the mid-range cars were considered the sportiest. The consolidation began after the Great War. Your country was so devastated by the two World Wars that consolidation didn't occur until the end of the century, although the disappearance of marques happened in both countries.
So Studebaker and Packard died, the Cord never flew, American bought Jeep, the gas crisis occurred, Chrysler bought American to get Jeep, and we have:
GM - Chevy, Buick, Cadillac
Ford - Ford, Lincoln
(DiamondStar)-(Benz)-Fiat-Chrysler - Dodge, Jeep, Chrysler, Ram Trucks.
I see the same scenario in IT today, because the Bean Counters always win! Fortunately, I'm retired.
Trivia: Bentley was formed as a racing company. They were major competitors of Rolls-Royce in the 1920s. The Merlin engine of Spitfire fame was an outgrowth of Rolls' racing-airplane group.
Previously used in American light tanks in World II, Rolls-Royce acquired a license to produce the Oldsmobile Hydramatic for Rolls-Royce and Bentley automobiles. It continued production until 1967.
Possibly apocryphally, it was said that when the Rolls engineers dismantled the transmission they thought the finish on the plates was too rough, so they polished it. Of course it didn't work!
Back to IT, why aren't Micro$oft, Gaggle, and Amazme clouds mentioned?