You knew things were bad
When Dixons stores were rebranded to "Currys.digital". Anyone with half a brain knew that Currys and Dixons were the same entity, and Currys.digital is possibly the worse store name ever conceived in the history of the universe.
Like others have said, why oh why oh why oh why can't a chain of stores offer goods that are cheaper than the so-called list price but dearer than the internet box-shifters? Like others I would happily pay a sensible premium for the convenience of a local store that employs staff who offer a modest level of genuine customer support that doesn't require phone calls, additional postage and delays.
The only thing I remember buying from PC World was a scanner but that was only because they were the cheapest and because they offered store collection at their internet price. (And I had done my research beforehand.)
And bigger stores is what we need in an era of rising fuel prices. Not.
"IT?" because PC World doesn't usually seem to have a clue about it.