Re: @FF22
@Palpy "It has made advertisers take notice. The fact that they are panicking is proof that adblockers are changing the system."
Wrong. The advertisers are not panicking. Actually, they couldn't care less. They only pay for ads that are not blocked - so ad blocking does not harm them. It also does not force them to make their ads better or less obtrusive.
It's the publishers, who provide content and services to you, who are taking the loss. Creating that content and providing those services to you costs them money, and they cover those costs with the money they get from the advertiser in return for showing their ads to you along their content and services.
But if you're blocking ads, then they can't show ads to you, and don't get money to cover the costs of serving you. Because of that, they will either have to show more and more ads to the remaining users, who don't yet block ads (which in turn will make those also want to block ads), and/or will have to cut back on the amount and quality of service they provide to you. It's a downward spiral, that ends in the publishers publishing junk content and/or going out of business, and with them their free services also gone from the web.
So, by blocking ads you're creating that downward spiral for every site that provides services free of charge to you. And if you keep blocking ads, all those sites will cease to exists or explicitly charge you cash for their services. And no, you won't be able to just go to another site from there on, because all those other sites are financed the exact same way, and they will be all gone or charge you cash for their services.
And the advertisers? They will be still laughing their asses off. They won't be affected by this at all. The only one who will lose out will be the publishers, and you, as a user, who won't have access to free content and free services any more.
As I already said: ad blocking is not the solution, but the problem itself. That's a fact, and you not realizing it won't change that, unfortunately.
"Kudos to webmasters who use, or used, static ads, vetted and safe ads, non-intrusive ads."
Doesn't matter whether they do, because ad blockers block also those ads. That's the whole point I'm making. Ad blockers take any and all incentive from making ads better (whatever that might mean), because ad blockers can't and don't even try to asses the quality of the ads. Ad blockers don't reward good ads.
Only the users themselves could do that (both evaluate and reward better ads), but only then, if they'd actually see the ads, and would pick between sites based on how good the ads they show to them are. But people using ad blockers explicitly exclude themselves from that possibility, and are thus actively contributing to ads becoming worse and worse, while also killing free content and services for themselves (and everybody else) in the process.
Ad blocking is no win situation for everyone - both publishers and users. And the advertisers just don't care, they are not affected by all that. Their CEOs will still earn millions of dollars each year.