Re: What do you think it is about
Back in 2011 I visited an expo by a large eel know storage company in Las Vegas and it was the first they were bandying around the term Big Data and where it lives.
In one of the keynotes, the guy told of a project where HR depts had started trawling your socials to get a flavour of what kind of person you were, and then also of a project where vending machines in Japan called out to you by name, offering you tempting treats, based on your purchasing history and the fact it had recognised your device details as you strolled by.