Re: Obsessed with consumers
Localzuk - Your sentiment is right but it is one of life's great myths that BlackBerry makes the vast majority of their money from business. That is why they are circling the porcelain pan now. That is why the jobs massacre.
Business customers are more profitable but only represent about 10-20% of customers. The current plan of ditch everything but business, is probably the "least worst" plan. Even if firing 10,000 employees and rightsizing happens there is no longer the guarantee that the business customers will stay with what will then be a tiny niche proprietary vendor that lacks scale to innovate like the big boys. Remember in the past there were NO competitors at all. The situation is very different now. Blackberry still has an edge in areas like security but there are now plenty of credible alternatives which are stronger in other areas.
That is why the stock price continues to fall away even though there is a theoretical $9 base. The market is saying this is just sending good money after bad.