Curates egg performance from Cook.
Firstly, let me clarify that I'm not a fan of Apple products, I've always preferred black and gothic to white and rounded.
It is early days yet in the reign of Tim Cook, but his performance thus far has been good in places, bad in others. Not much different from the last few years of Steve Jobs if the reality shields are breached. The maps fiasco can be weighed against the holding it wrong (but have a free bumper). On the good side, the decision to make a smaller tablet. Having dismissed it, the Jobs ego would never have allowed him to back down and admit the evidence of demand. The peak share price was obviously unsustainable and the company have done well to get it as high as it is riding currently. As for the analyst that predicted the ridiculous 2015 figure, well, there's always one.
Over the next couple of years, Cook's grades firmly rest on the success or failure of the iWhatever. It is unlikely to be of the magnitude of the iPod or iPhone, but if it turned out to be a success on that scale, it could well start to reduce the hold that the Jobs legend still possesses. Cook is in the comfortable position of knowing that a new set of the current product line with minor tweaks is still likely to bring in enviable profits, even if it disappoints a few analysts. It buys him time to get his people to come up with something. I look forward to reading his report card in a couple of years.