Re: Why does there have to be an app for that?
Hi,
I think it is because there are differences between the screen sizes, and the online services (like Social Media), want to engage the people on their services, which means that people spent more time on them.
To reach that goal, online companies have to redesign their services and optimize its performance to the size of the mobile devices, so the people (users) feels more comfortable with the services (designed as an app) and they invest more time in it.
Finally the online services produce higher revenues and sells more ads to big brands.
Regards