It could have been worse.
Some years ago in Canada there was a ruling about to come down from the CRTC that would have meant the extinguishing of uncapped internet service. The so-called UBB decision, would have forced third party providers to essentially sell primarily what the incumbents wanted: Low caps with high overage fees.
These low caps were made even lower at what turned out to be the cusp of Netflix's entrance to the Canadian market. Since our telecom companies are vertically integrated with virtually all media in this country they decided that they would create market conditions that would guarantee failure for Netflix.
It was probably the single time that I can remember in my life that people rose up in a mutual rage and protested that this would not stand. We wrote letters to our politicians at an unprecedented rate and forced the CRTC to revisit that decision.
Because of that we still have unlimited internet in this country.
Now, if only we could raise our voices again to reign in the unconscionable mobile phone rates that they charge. Yet, for some reason, we can't muster the outrage. We've been trained to expect high cell phone bills and there doesn't seem to be any way around it.