question: if the center of mass of the moon is not at its geometric center, will tidal friction cause it to orient itself so the center of mass is closer to earth?
i suggest that the moon gathered more early solar system material on the "forward" face relative to its direction of motion, then later that side reoriented to point at the earth due to tidal forces. this would explain that there are more (and larger) craters on one face, and also that that face is pointed at the earth.
an imbalance in the center of mass would normally work itself out in a large enough planet body, but only because the heat cause by accretion would be enough to melt the core. if the moon's accretion never built up enough heat, it could have retained an offset center of mass that resulted in the way it was formed.