
Source Material Quality
It sounds like the majority of virgin medias content is re-broadcast sky satellite streams, with the exceptions being the direct HDSDI streams form the BBC and probably some other larger broadcast groups (QVC perhaps? Sky.. Unlikely.) There is absolutely no way for one already compressed stream to be decoded, re-encoded, re-encrypted and redistributed in better quality than its source, the very best audio and picture quality they can hope to achieve is "subjectively looks and sounds the same" So I read this as people who care about the picture and audio quality of their TV shouldn't get virgin media.