Re: Of course...
'Twould appear that the solution to your false dilemma is the latter alternative. Stop using the 'free' services. You made a deal with
Google, whether you are aware of it or not, that if you use their services, ANY services, you accept the proviso that Google will use any information that YOU provide for any purpose that they choose. Want to type in a search query? Google will keep track of that query and all others, to build an intellectual and commercial profile of you. Use Gmail and keywords in your mail are noted, recorded and analyzed. Don't want that to happen? Don't use Google's search engine, email, document handling suite, translation or what have you.
Problem solved!
Here is a small insight; "If you do not pay, directly, for an internet service, you are not the customer, you are the product."