Re: Big deal, I can get tech into girls ..
"Some people can do IT some people cant"
Maybe, but this isn't the problem; the problem is that around 50% of the people who *COULD* "do IT" don't want to because it doesn't appeal to them based on what they perceive in the media.
"highlighting which race/gender/age group is not doing their bit is not helpful"
WTF? What do you mean "not doing their bit"? The problem isn't that some genders or racial groups are "not doing their bit " but that some genders or racial groups don't want to others in their club; perhaps they think that these genders or racial groups aren't capable of "doing their bit"? maybe they think that the other genders or racial groups are inferior?
Highlighting where there are significant differences in gender or racial diversity is a pointer to where prejudice and barriers may exist; or are you saying that we should preserve the status quo? Women have been an underclass since Eve was blamed for us being kicked out of Eden, non-whites have been exploited and even traded like cattle because white men had the edge over them in technology; pretending we're all treated equally now and don't need to tackle prejudice is a massive fallacy.
</RANT>