Localization
In the 1970's IBM tried to abandon it's stupid attachment to naming it's products (usually) 4 digit numbers, like 3480, 6670 and on and on. They named it's newest typewriter the "Etron." It wasn't much of an advancement in tech, but it was attractive looking and sturdy. All the marketing brochures and ads and all the rest were prepared and printed and distributed, and trademarks were registered all over the world. Announce day loomed. Then, someone had the bright idea to see if "Erton" was a word in some other language. Do a Google search and see what "Etron" means in French. The biggest scramble since an 18 wheeler full of eggs crashed on I-95 took place at IBM HQ.