
Re: I love it!
I disagree, and see this as possibly an over-simplified reaction (for the record, no I'm not with a hosting provider). Businesses are progressively realising that what they are strong at is running their business, whether it's providing products or services, not necessarily running IT organisations.
That's not to say that this use case is suitable for everyone, but the ability to scale elastically on-demand, pay as you use, and leverage broad infrastructure together with a number of diverse and specific skillsets without the millstone of regular and heavy capital investment/maintenence, can provide businesses with improved agility, or simply allow them to focus on what they do best.