Aldi Convert
I shifted to Aldi for a few reasons :
1. They're cheaper (a lot)
2. I think overall their quality is superior (the Chicken doesn't appear to have been soaked in water for 3 months to boost it's weight) & they've shown (at least to me) that brands are not always better.
3. I got tired of the buy 6 punnets for the price of a 1 or yo-yo wine price "offers" that made me wish I'd brought a calculator on each shop
All this lost my trust
I just hope our UK grocers take this kicking on board and fix things