The approach Apple had with it's ecosystem was brilliant, effectively single sign in access across all devices for all services, ease of use, the parental controls etc showed that they were thinking in an innovative holistic way.
Now it seems to be a simple "how much can we get out of our customers" without an innovation. We were a full apple house, 4 iphones, 4 ipads, apple TV, Apple Mac and 2 Airs, now that's a lot of kit, but the ecosystem from itunes and appstore was a constant stream of income they didn't have to do anything for.
Now with the prices they are charging, we as a family are out of Apple. Just have the phones left and 1 iMac, my son has made it plain when the iMac dies he would prefer a windows laptop and as soon as the phones start to die we'll be on android.
How can a company that had done so well hooking it's target customers in be so arrogant, they basically priced us out of their services, what's more they do not seem bothered. Once these customers leave they will never come back...
How the mighty have fallen.