2nd hand....
I think I disagree regarding 2nd hand phones - a quick google says that an S9 is around £500, roughly the same as an iPhone X with half the memory, if you go down a bit the previous generation S8 is around the same sort of price as an Apple 8....all in all I'm not sure your argument stands up. I abandoned Apple after my 2nd iphone 6 went kaput in 18 months due to battery issues and I became aware of the S8 and it's MicroSD slot, meaning I could buy a much cheaper phone, that looked good and then upgrade it's memory to whatever I wanted for next to nothing.