Re: You are kidding right? Or maybe you meant to use the joke icon?
Not if the device is already bricked or maybe you missed the point of the statement? The ability to have mulitple cards in the event that you have a large music/photo/video collection? Consumer choice and convenience? Though the latter points aren't particularly applicable to Apple...
Ultimately Apple win (sales) on the grounds that they sell on consumer ignorance and fashion, that's no different to most successful companies - shame on the ignorant consumer I suppose but the Reg isn't really a playing ground for the majority in that respect ;)
Biting the hand that feeds IT
