I can't see a problem myself
I can't see this being a problem myself.
Dell want to sell their PC's in the high street as there is no growth in the online market, if you wanted to do this in the UK who would you make a deal with? Which company in the UK is the biggest high street PC company?
Dells support may have been suitable for them, but don't you find it frustrating if you want it fixed but you have to wait 2 weeks to ship it back to them then get it sent back to you? With a PC World deal you can drop your PC off with them, if its a simple fix you may be able to get it resolved whilst you wait, or pick it up the next day.
Dell aren't trying to get new customers into PC world, what they are trying to do is get the existing customers that go into PC world to buy Dells, by offering them.
Don't get me wrong guys I don't like shopping at PC world, I'd probably never purchase a PC from them as I have had bad experiences in the past. But what I will do is drop into my local PC world in January and take a look at the Dell PC's then if I like it I'll buy it online.