To Cloud or not to Cloud, that is the question
Having read the comments here it appears the author has an axe to grind with cloud. Having been in the cloud arena for the past 8 years and sitting on the board of many cloud associations and organisations I have a more pragmatic view that users should choose the most applicable form factor (be it cloud, cloud/on network mixed or on network) for each applications use dependent on the need, cost and feeling about data held in each case.
Limiting yourself and avoiding cloud will put you at a disadvantage in terms of flexibility and adaptability and in business potentially lose your competitive edge. The customers are choosing with their feet and purses as many major historic bricks and mortar brand approaches have already found out to their peril. Take Blockbuster video, once the darling and now the gone or surviving against Netflix and lovefilm serving up online movies. Take Tower Records gone against the online music world, books stores, Kodak photography and many more join this throw.
Cloud with the demands of mobile access from any device delivers more flexibility than we have ever had and be it public or private cloud is here to stay. We will see an increase in the speed of innovation and new uses for hosted services and an increased demand as younger users expect and demand availability anywhere, anytime on any device at a low price point that traditional mediums cannot deliver.
If you are afraid of losing music in the cloud, buy it on standard media, ripit, upload it and gain the benefits of cloud with a localised traditional media copy for your peace of mind and safety. However bear in mind this will cost you more in money and time to achieve. Yes Cloud may have had outage examples in the past year, but one local device outage or loss later and a user will be switching to cloud and relying on it for backups quickly. There are bad stories in any medium, and the story of one user’s lost kindle files is rare and amongst the volume of users offers a low chance it will be you. You can argue this the same for any failure, I am sure there are those out there who have had their local device just crash and burn and not switch on as expected at a random moment leaving them high and dry.
Ian Moyse
www.ianmoyse.co.uk