Re: Fake reviews?
There are just so many fake reviews on Amazon (UK) that it's almost unreal.
And, like spam, they are also nearly always quite easy to spot. Often posted by users with very odd-sounding (ie, very non-British) usernames, far too much effusive praise (in a language almost, but not quite, resembling English, a sure sign of a company stooge writing in not their native language) about how they love the product, or are sooo happy with the company (no real person is ever that enthusiastic about the supplier, "pleased that it arrived quickly" is about as praiseworthy as real people generally get), odd fixations about nice packaging, odder fixations about how they are "sure" this will be an excellent product that is definitely high quality and will last them well, even though they have only had it for a few days (or even "just received it thanks to speedy delivery"). Other signs are an even odder emphasis about how helpful the company's support helpline is (surely virtually no genuine reviewers would actually know this as very very few products are likely to go wrong within a few days/weeks - and, if a larger proportion did, it would be a good indication to steer clear of a shoddy product: "this piece of junk broke down and/or fell apart almost immediately but they replaced it quickly" is not exactly a great endorsement) and, best of all, emphasis on how "unlike rival products" they are sure that it will definitely not overheat and catch fire (!) (an odd thing to note explicitly in a review, since that's a baseline expectation that we would normally have of any product).
Yet, when you report these reviews to Amazon, they never seem to do anything about them. Or is it whack-a-mole, and new fake reviews for the product keep getting added as soon as they remove others? Or do simply not enough people report (or are able to see through and identify) suspicious reviews to be able to trigger the removal/review-of-the-review process?
And, while I have no objection to China trying to earn a fair place in modern manufacturing (if they can comply with expected quality, safety, and environmental standards), how come for many product searches, it is only multiple Chinese brands (many/most of which seem to be of variable or indifferent quality (or lack thereof), and I have suspicions that many of these are actually just rebadged products from the same actual factory, so not even genuine alternatives) that you seem to find on Amazon, and very few, if any, known/trusted brands? Yes, many known brands outsource the manufacturing to China themselves, but you would hope they have at least some decent quality controls in place so that the products manufactured for them to their design can have at least some reasonable guarantee of quality and safety?