Re: We're bored Apple!
"Erm, so what would you add to a smartphone to make it groundbreaking again?"
Nothing, It's a phone, so long as it makes phone calls, sends messages and maybe allows a few games and a bit of browsing that's good enough for 98% of people. Apple are telling us how ground breaking their latest tech is and how you will be a nobody if you don't buy it, well the only people daft enough to fall for that marketing guff are usually kids under 25, the key demographic that has cash on the hip and no responsibilities.
Apple have drummed up this image of being the hipsters techy friend, you only have to look at the opening videos on their app software. River Island/GAP clad young twenty somethings in Apple emblazoned t-shirts teaching you how to get creative with your new copy of Aperture, iPhoto, etc. People are seeing Apple for what they are, just another successful tech company making pretty good products. People now compare them to others like Samsung, they see that no one product or company is actually any better than any other, they're all make OK products and actually it's down to personal choice in the end.