High End?
Regardless of what brand they stick on it, how can they expect to compete with the Apples, Samsungs and Sony of this world? How will they tempt anybody away, even with huge discounts?
And it's bad enough seeing 'Sent from my iPhone' tagged on the end of an email. The day I see 'Sent from my Tesco Phone. P.S. 3 for 2 on Tena Lady', well...