Re: Really useful data
It's not a perfect sample, but Strava does get used for utility trips too. Looking at the Strava global heat map areas like ou local train station light up pretty well. Talking to the county council GIS experts they recokn there's a fairly high correlation to actual bike traffic when they compare strava data to their static counts too. Filtering by day,time and length of journey as well as the commute/workout flags should work pretty well too. Locally I'm encouraging utilty riders to use Strava to get a better sample.
It's not a perfect dataset, but it's much better than what we have now.