I work for WWF and to suggest, as Lewis Page does, that we are arguing that "Only global poverty can save the planet" is utter nonsense. Lewis Page says that we have "stated that economic growth should be abandoned" - this is absolutely untrue. He says that we "present demands" - we do no such thing.
We do not argue that "human beings shouldn't want to get richer" , or that "economic growth... is a Bad Thing". Lewis also questions the figures used in the figures used in the Living Planet report yet, instead of picking up the phone to ask us about them, he prefers to dismiss them as "indices invented either by themselves or by other international non- or quasi-governmental organisations".
I respect Lewis Page for his service in the Royal Navy and for his book (Lions, Donkeys and Dinosaurs) and his candid criticisms of the UK military establishment. This article is however a piece is ill-informed polemic, nothing more. Lewis Page is a better journalist than this.